So far in 2013, we have seen the release of several impressive new smartphone models. These include the likes of the Sony Xperia Z and of course the Samsung Galaxy S4. However, HTC has also recently launched its latest Android flagship phone, the HTC One.
This device has been the subject of widespread speculation and eager anticipation among smartphone enthusiasts for several months. It is hardly a secret that the Taiwan based manufacturer has been struggling in recent years, as a result of market leading competition from the likes of Samsung and Apple, resulting in falling revenues and market share for the company.
However, HTC is somewhat pinning its hopes on the success of its new HTC One model, and early signs certainly appear to be encouraging. The device is set to be launched in the UK later this week, and will of course also be destined for other markets in the near future. According to Android Authority, pre-orders the HTC One in the US are now in the ‘hundreds of thousands’, according to a statement from Jason MacKenzie who is the President of Global Sales and Marketing at HTC.
In the US, HTC is running a ‘trade-up’ programme for those who pre-order its new flagship smartphone. This requires users to send in their old mobile phone, regardless of the model or value and HTC will reimburse $100 from the sale price of the HTC One.
This programme certainly appears to be having the desired effect and although supply chain issues have led to delays in the phone’s launch, all signs point to a successful 2013 for HTC. Unfortunately, there is no such incentive scheme for customers in the UK, but it is anticipated that the HTC One will see strong sales in Britain nonetheless.
Are you planning to buy the HTC One, or does another smartphone model take your fancy? Let us know your plans by leaving a comment.